
Spain has long been known for its rich history, beautiful landscapes, and vibrant culture, but in recent years, the country has also emerged as a hotbed for innovative startups. From tech to sustainability, Spain’s entrepreneurial ecosystem is booming, and the next few years are expected to be pivotal for many homegrown companies. In this article, we’ll delve into the Top 10 Spanish Startups to Watch in 2025, showcasing a diverse array of industries where these companies are making waves.
1. Devo
Industry: Data Analytics, Cloud Computing
Founded: 2016
Location: Madrid
Devo is a Spanish data analytics startup that offers cloud-native solutions designed to help companies optimize their data processing. In an era where data is central to business decisions, Devo has carved out a niche by providing a high-speed, scalable platform that can process massive amounts of data in real-time. With a strong presence in industries like retail, banking, and cybersecurity, the company has been gaining traction internationally. Devo’s platform not only simplifies the complexities of big data but also enhances security by providing advanced data governance tools. The future looks bright for Devo, as it continues to expand its global footprint and offer innovative solutions to businesses worldwide.
Why it’s worth watching:
As digital transformation accelerates, businesses are increasingly relying on data analytics for decision-making. Devo’s real-time capabilities make it a frontrunner in the fast-growing data analytics market.
2. Glovo
Industry: Delivery Services
Founded: 2015
Location: Barcelona
Glovo, one of Spain’s most well-known startups, has disrupted the delivery market by offering a range of services, including food, groceries, and even pharmaceuticals. With its unique approach to crowdsourced delivery, Glovo allows users to request anything to be delivered from anywhere in their city. The company operates in numerous countries across Europe, Africa, and Latin America, and its user-friendly app is highly popular among consumers.
As demand for delivery services continues to rise, especially post-pandemic, Glovo is positioning itself to dominate the global delivery market. Glovo’s efforts to diversify, offering services like ‘Glovo Business’ to cater to corporate clients, also contribute to its expanding growth potential.
Why it’s worth watching:
Glovo’s ability to scale rapidly and adapt to new markets makes it a key player to watch. As the global delivery trend grows, this startup could become a household name in many more countries.
3. Bnext
Industry: Fintech
Founded: 2017
Location: Madrid
Bnext is a Spanish fintech startup that offers a fully digital banking experience. With the rise of neobanks and mobile-first financial services, Bnext is positioning itself as a major competitor to traditional banks. The platform allows users to manage their finances, make payments, and access a range of financial products without the need for a physical branch.
Bnext’s recent partnerships with major players in the financial sector and its focus on providing seamless services to millennials and Gen Z consumers are helping it capture market share in Spain and beyond. Additionally, the company is expanding its product offerings to include insurance and loans, making it a well-rounded digital banking platform.
Why it’s worth watching:
As the digital banking sector continues to disrupt traditional financial systems, Bnext’s commitment to innovation could see it lead the way in transforming the way people manage their finances.
4. Typeform
Industry: SaaS (Software as a Service)
Founded: 2012
Location: Barcelona
Typeform is a SaaS startup that has revolutionized the way businesses collect data. Known for its sleek and user-friendly surveys, forms, and quizzes, Typeform has gained a large customer base, including major companies like Airbnb, Uber, and Nike. The platform’s conversational interface is highly engaging, making it easier for users to create surveys that feel like a natural conversation rather than a boring form.
With the rise of customer experience (CX) and data-driven decision-making, Typeform is poised to continue growing rapidly. The company’s upcoming product updates and expansions into new markets could make it a major player in the customer feedback and market research industry in the coming years.
Why it’s worth watching:
Typeform’s unique approach to user engagement sets it apart from traditional survey tools. As businesses continue to prioritize customer experience, Typeform’s growth prospects look promising.
Also Read: The Most Innovative Tech Startups in 2025
5. Jobandtalent
Industry: HR Tech, Staffing Solutions
Founded: 2009
Location: Madrid
Jobandtalent is a recruitment platform that focuses on connecting companies with the best talent through a digital-first approach. With its artificial intelligence-powered algorithms, Jobandtalent matches job seekers with the right opportunities, making the hiring process faster and more efficient for both employers and candidates.
The platform has gained significant traction in Spain and is expanding internationally, particularly in Latin America. Jobandtalent’s innovative business model, which eliminates traditional staffing agency fees, is expected to be a key factor in its success in 2025 and beyond.
Why it’s worth watching:
As the global job market continues to evolve, Jobandtalent’s use of AI in streamlining recruitment processes could reshape the future of hiring and talent management.
6. Clarity AI
Industry: Sustainability, AI
Founded: 2020
Location: Madrid
Clarity AI is a sustainability-focused startup that uses artificial intelligence to provide insights into the environmental impact of various businesses and investments. The platform helps investors, asset managers, and companies make data-driven decisions that align with sustainable practices. With the increasing emphasis on Environmental, Social, and Governance (ESG) factors in investing, Clarity AI has positioned itself as a key player in the green tech space.
The company’s innovative solutions are already being used by major financial institutions, and as ESG considerations become even more critical for global investors, Clarity AI’s growth potential looks huge.
Why it’s worth watching:
Sustainability is becoming a key concern for businesses and investors alike. Clarity AI’s focus on providing actionable insights into environmental impact makes it a crucial player in the future of sustainable finance.
7. OnTruck
Industry: Logistics, Transport
Founded: 2016
Location: Madrid
OnTruck is a Spanish logistics startup that aims to streamline the freight and transportation sector by offering a digital platform for trucking services. The company’s algorithm matches businesses that need to ship goods with available trucks, optimizing routes and reducing inefficiencies in the transportation process.
OnTruck’s platform helps companies cut transportation costs and improve delivery times, making it an essential tool for businesses in sectors like manufacturing, e-commerce, and retail. The logistics space is primed for disruption, and OnTruck’s innovative model is set to play a key role in shaping the industry in the coming years.
Why it’s worth watching:
Logistics is an industry ripe for digital transformation, and OnTruck’s ability to optimize freight operations positions it to be a major player in the future of transportation.
8. Smarkio
Industry: Marketing Automation
Founded: 2020
Location: Barcelona
Smarkio is an innovative marketing automation startup that helps businesses optimize their digital marketing strategies by offering intelligent automation tools. The platform uses machine learning and AI to assist businesses in automating their email marketing campaigns, boosting customer engagement, and improving conversion rates.
With the global push for personalized marketing and increased demand for automation, Smarkio’s cutting-edge technology is set to disrupt the marketing landscape. The company’s recent funding rounds and focus on AI-driven marketing strategies signal a bright future for the platform.
Why it’s worth watching:
As businesses strive to scale their marketing efforts, Smarkio’s marketing automation solutions could become a go-to platform for companies seeking to maximize their ROI.
9. Aplazame
Industry: Fintech, Buy Now Pay Later (BNPL)
Founded: 2014
Location: Barcelona
Aplazame is a fintech startup that offers a Buy Now, Pay Later (BNPL) solution aimed at improving the purchasing power of consumers. The platform enables customers to purchase goods and services and pay for them in installments over time. Aplazame partners with retailers to offer this flexible payment option, giving customers an easier way to manage their spending.
As consumer spending habits shift and the demand for BNPL services increases, Aplazame is well-positioned to capture a significant share of the Spanish and European markets. The startup’s ability to integrate with e-commerce platforms makes it an attractive option for both retailers and consumers.
Why it’s worth watching:
With the rise of BNPL services, Aplazame’s focus on providing flexible payment options positions it for significant growth in the coming years.
10. Iomob
Industry: Mobility, Transportation
Founded: 2017
Location: Barcelona
Iomob is a startup revolutionizing urban mobility by offering a platform that connects various transportation options, such as electric scooters, bikes, buses, and taxis, into a single, unified system. The company’s goal is to create a seamless and sustainable urban transport experience that allows users to plan, book, and pay for their entire journey through one app.
As cities worldwide push for sustainable mobility solutions, Iomob’s vision aligns perfectly with the increasing demand for smart transportation. The company’s expansion into other European markets and potential partnerships with municipalities and transport providers make it an exciting startup to follow.
Why it’s worth watching:
As cities move toward greener and more integrated transportation systems, Iomob’s technology could play a significant role in shaping the future of urban mobility.
Conclusion
Spain’s startup scene is brimming with innovation and potential. From data analytics to sustainable finance, these 10 startups are just a few examples of the dynamic entrepreneurial spirit in Spain. As we move into 2025, the growth and success of these companies will be driven by their ability to adapt to technological advancements, market demands, and the global push for sustainability.
Whether you’re an investor, entrepreneur, or simply someone interested in the world of startups, these Spanish companies are worth keeping an eye on as they make their mark on the global stage.